MARKETING: Making Social Media Time Pay Off

I like these suggestions from the Etsy Seller Handbook about making your social media time and effort pay off:

"•	Think conversation, not advertising. Create and share a variety of content that reflects your brand and that people are likely to interact with.
•	Promote your items thoughtfully. When you do share a product, include a story, interesting details, or other engaging information, like how it was created or what makes it special."

It adds more interest when a seller shares more than listings links. It's like engaging and interacting with the readers, which can leave a memorable impression. It's the same with including interesting tidbits when posting product links. It can help cement your brand into the minds of potential customers.